![]() ![]() Since that epoch, the boutique store has upped its game. One garage, one passion, and a founder that was a skate-board legend that’s the story of Santa Cruz in a nutshell. If you wanted something different, you had to go to an expert and have your chain-hog tricked out. Back in those days, full-suspension bikes were far from the norm, and all-terrain, do-it-all, bikes were considered taboo. They started out, like most revolutionary companies, in a single car garage in California. Santa Cruz has been in the business since the early 90s.
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